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Amazon’s Alexa About to Get a Genius Boost

Closeup of Amazon Alexa Echo
Optimizing message on Amazon Alexa

Amazon’s Alexa Is About to Change in a Big Way

Imagine asking Alexa to do more than just set timers or play music, what if it could handle tasks for you? That’s exactly what Amazon is working on with its biggest upgrade to Alexa since it first launched.

With the power of artificial intelligence, Alexa is getting a complete makeover. This new version will remember your preferences, complete multi-step tasks, and even act as a personal assistant.

February written on a sign board

The Big Event That Could Change Voice Assistants

Amazon has invited the media to a special event on February 26 in New York, and all signs point to a major Alexa announcement. This isn’t just any update, it could be the future of how we interact with smart home devices.

Amazon has been working on this project for years, but delays have held it back. Now, the company is finally ready to unveil the new Alexa, and tech experts are eager to see if it lives up to the hype.

Hourglass in focus with buildings in background

Will Alexa’s AI Upgrade Be Worth the Wait?

Alexa hasn’t seen a major update in years, while competitors like Google and OpenAI have been advancing AI at lightning speed. That’s why Amazon’s new version has a lot to prove.

The company wants Alexa to feel more like a real assistant, handling complex tasks and remembering details from previous conversations. If it works as promised, it could be a game-changer for smart homes and everyday convenience.

Smart TV with RGB LED strips

A Smart Assistant That Remembers What You Like

One of the biggest upgrades in the new Alexa is its ability to remember your preferences. This means it could suggest your favorite restaurants, automatically adjust your lights, or even remind you of past requests.

Instead of repeating the same commands daily, you could simply say, “Order my usual takeout,” and Alexa will know exactly what to do.

Subscription service plan displayed on a laptop

Will Alexa Start Charging?

For years, Alexa has been free to use, but Amazon is considering adding a paid tier for the new AI-powered version. Reports suggest it could cost between $5 and $10 per month.

If true, that would mark a major shift for Amazon, which has never charged for Alexa before. However, the company plans to keep the older, basic version free, so users can choose whether to upgrade.

Table reserved at a restaurant

Alexa Could Become Your Personal Assistant

Amazon’s goal is to transform Alexa into a true digital assistant, capable of handling real-world tasks. Instead of just answering questions, it could book reservations, order groceries, or even schedule appointments for you.

The AI will be designed to handle multiple requests at once, unlike the current version, which processes one command at a time. This would make Alexa much more useful in daily life.

US 100 dollar bills

Amazon’s High-Stakes AI Gamble

Amazon has invested billions in artificial intelligence, hoping to make Alexa a major competitor to AI assistants like ChatGPT and Google Bard. The company even partnered with Anthropic, an AI startup, to help power Alexa’s new brain.

If this upgrade is successful, Amazon could change how people use AI in their homes. But if it fails, it could be a costly misstep in an increasingly competitive AI market.

Close up of old Star Trek magazine

Alexa’s Star Trek-Inspired Origins

When Amazon founder Jeff Bezos first imagined Alexa, he wanted it to be like the voice-controlled computers from Star Trek. The goal was to create an assistant that could answer anything and control your home with simple voice commands.

Over the years, Alexa has made progress, but it hasn’t reached that futuristic vision yet. This AI revamp could bring it one step closer.

Go/No-Go concept

The “Go/No-Go” Meeting That Decides Alexa’s Fate

On February 14, Amazon executives held a crucial “Go/No-go” meeting to decide if the AI-powered Alexa was ready for launch. They reviewed its performance, checking for any last-minute issues before making a final decision.

While the February 26 event in New York will showcase Alexa’s new AI capabilities, the public release has been delayed due to concerns about accuracy.

Instead of launching right away, Amazon is now expected to roll it out no earlier than March 31.

Woman holding a credit card in her hand to shop online.

Alexa’s AI Could Change the Way We Shop

One of the most powerful features of Alexa’s AI is its ability to assist with shopping. Instead of searching for items online, you could ask Alexa to find and order products for you.

It may even remember past purchases, suggest better deals, or help you track deliveries. This could make shopping faster and more personalized than ever.

Smart home technology centric remote control system with digital dashboard

Smart Homes Are About to Get Smarter

With AI-powered Alexa, smart homes could become even more convenient. Imagine waking up and saying, “Good morning,” and having Alexa turn on the lights, start the coffee maker, and read you the news, all without extra commands.

By learning your daily routine, Alexa could automate many of your household tasks, making life easier without you lifting a finger.

ChatGPT app icon displayed on a phone

How Does Alexa’s AI Compare to ChatGPT?

Amazon isn’t the only company making AI assistants, OpenAI’s ChatGPT and Google’s Bard are already proving to be powerful tools. The big question is whether Alexa’s AI can keep up.

Unlike ChatGPT, Alexa is built for hands-free, real-world use. If Amazon gets it right, it could set a new standard for AI assistants.

AI hallucination displayed on a phone screen

A Potential Risk for Alexa

One challenge Amazon faces is preventing “AI hallucinations,” where the assistant generates incorrect or misleading responses. This problem has affected other AI models, including ChatGPT and Google Bard.

Amazon has been working hard to ensure Alexa provides reliable answers, but like all AI, it may not be perfect. Users will need to be cautious with critical information.

Apple Siri displayed on an iPhone

Could Alexa Compete with Siri and Google Assistant?

Siri and Google Assistant have been Alexa’s main competitors for years, but they’ve both been evolving. Apple is rumored to be working on a major Siri upgrade, and Google continues to improve its AI capabilities.

If Alexa’s AI update is as powerful as Amazon claims, it could help the company stay ahead in the voice assistant race.

Hand pressing a button on Amazon Alexa

What Happens to Classic Alexa?

Amazon plans to keep the old version of Alexa, now called “Classic Alexa,” available for free. But insiders say Amazon has stopped adding new features to it.

Eventually, the company may encourage users to switch to the AI-powered version, especially if it proves to be significantly better.

For those interested in the evolving role of AI in smart homes, Homey, Home Assistant, and AI in your Smart Home provides a deeper look into how different platforms are integrating advanced technology.

Closeup of Amazon Alexa Echo

What’s Next for Alexa’s AI Future?

Amazon sees this as just the beginning of Alexa’s AI transformation. Future updates could bring even smarter capabilities, deeper integrations with smart home devices, and improved voice recognition.

If this upgrade succeeds, it could lead to a new era of AI-powered assistants that feel more like real-life digital companions.

For more on how AI is shaping smart homes, check out how iOS 18 made HomeKit even smarter.

Read More From This Brand:

Next-Level Smart Home Gadgets from CES 2025

Apple Is About to Dominate Smart Homes

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